Privacy Policy

1. Who We Are

Ching Sum is a senior lifestyle residence operating at 31 Discovery Bay Road, Discovery Bay, Lantau Island, Hong Kong. References to "we", "us" or "our" in this policy refer to Ching Sum.

For data-related enquiries, please contact us at [email protected] or by post at the address above.

2. What Information We Collect

We collect personal data in the following ways:

• Contact forms and enquiries: Name, email address, phone number and any message content submitted through our website.
• Resident onboarding: Name, date of birth, contact details, emergency contacts, service preferences and any information relevant to delivering the chosen service arrangement.
• Family contacts: Name and contact details for authorised family members or representatives.
• Website usage: Technical data collected through cookies (see our Cookie Policy for details).

3. How We Use Your Information

Personal data collected is used for the following purposes:

• Responding to enquiries and arranging service consultations
• Delivering and managing the service arrangement agreed with the resident
• Maintaining contact with authorised family members and representatives
• Sending service-related correspondence (not marketing without consent)
• Improving the quality of our services and website
• Complying with applicable legal obligations

We do not use personal data for automated decision-making or profiling.

4. Legal Basis for Processing

We process personal data on the following bases under the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486) and applicable data protection principles:

• Consent: Where you have provided information voluntarily through a form or communication.
• Contract: Where processing is necessary to fulfil a service arrangement.
• Legitimate interest: For general service improvement and security purposes.
• Legal obligation: Where required by law.

5. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy:

• Enquiry data: up to 12 months if no service arrangement is entered into
• Resident records: for the duration of the service arrangement and up to 7 years thereafter, for legal and administrative purposes
• Website analytics data: up to 26 months

6. Data Sharing

We do not sell personal data. We may share information in limited circumstances:

• With staff members who need it to deliver the agreed service
• With healthcare providers or emergency services when requested by the resident or in an emergency
• With service providers who support our website and communications infrastructure, under appropriate confidentiality agreements
• When required by law, court order or regulatory authority

7. Data Protection Measures

We take the security of personal data seriously. Measures include:

• Access to resident records restricted to relevant staff members
• Secure storage of digital records with access controls
• Physical documents stored securely with limited access
• Regular review of data handling practices
• Staff training on privacy obligations

In the event of a data breach that may affect your rights, we will notify you and relevant authorities as required under applicable law.

8. Cookies

Our website uses cookies to function properly and to understand how visitors use it. For full details of the cookies we use and how to manage them, please see our Cookie Policy.

9. Your Rights

Under the Personal Data (Privacy) Ordinance, you have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate data
• Object to the use of your data for direct marketing purposes
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Office of the Privacy Commissioner for Personal Data (Hong Kong)

To exercise any of these rights, contact us at [email protected]. We will respond within 40 days as required by law.

10. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and recommend reviewing their policies before providing any personal data.

11. Children

Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has submitted information through our website, please contact us immediately.

12. Changes to This Policy

We may update this policy from time to time. Significant changes will be communicated to residents and their families directly. Continued use of our website or services after an update constitutes acceptance of the revised policy.

13. Contact

For any questions about this policy or how we handle personal data:

• [email protected]
• Ching Sum, 31 Discovery Bay Road, Discovery Bay, Lantau Island, Hong Kong
• +852 2935 1764